Bridgestone to sell Toyo Tyres in the US through its Firestone stores

Bridgestone will start selling Toyo Extensa A/S and H/P tyres through its 1,700 Firestone Complete Auto Care stores in the US.

Acting on the recent non-exclusive deal between Toyo Tire USA Corp and Bridgestone Retail Operations LLC, starting early October, Bridgestone retail network in the US will induct Toyo Extensa A/S and H/P tyres in 62 different size at the company's Firestone retail stores.

Bridgestone believes that Toyo was the logical choice for acting as the complementary brand at its retail chains. Stu Crum, Bridgestone Retail President called the Toyo lines a “great fit for us and the diverse set of customers we serve". "Providing them with the best variety and value is a focus for us, so when we made the decision to extend our product line, Toyo was the logical choice for a supplier. We know their products and service meet our high standards and offer a solid value for consumers and their operational model is one that is aligned with our own," he added.

Roy Bromfield, Chief Operating Officer for Toyo Tire USA Corp., said in a statement provided by Bridgestone Retail that Toyo is “proud to join forces with Bridgestone Retail Operations to deliver our high-quality tires to their large base of customers”.

“Having the Toyo brand available at the Bridgestone retail network stores is a significant milestone for our company as we take major steps to grow our business and our brand awareness,” he added.

The Extensa H/P and A/S tyres from Toyo are positioned as entry-level all season performance and touring tyres respectively. Bridgestone Retail did not provide further details about how Toyo brand will be positioned within the already-exsisting Bridgestone, Fuzion and Firestone brands.