CEAT, Tata Motors launch customer loyalty initiative Tata Delight

[caption id="attachment_660" align="alignnone" width="1024"] Ceat and Tata Motors launched new campaign called 'Tata Delight'[/caption]

CEAT Tyres and Tata Motors have jointly announced a new loyalty program for the commercial vehicle industry. To be run under the banner of Tata Delight, the initiative will enable members to earn reward points along with loyalty benefits on the purchase of CEAT tyres for Tata Motors’ range of commercial vehicles.

Under the Tata Motors Loyalty Program, members can redeem points accumulated against the purchase of CEAT tyres at authorised dealerships through discount vouchers sent to them.

Commenting on the newly-launched campaign, Nitish Bajaj, Vice President - Marketing, CEAT, said, “We are glad to be a part of Tata Motors Customer Loyalty Program - Tata Delight, which offers a host of benefits to our customers. We, at CEAT, have always believed in taking additional steps to achieve customer satisfaction and this association will further help us connect with our customers.”

Speaking on the occasion, Vinod Sahay, Business Head, CV, IMHCV Trucks, Tata Motors, said: “We, at Tata Motors, thrive upon making the journey of our customers delightful and, through this association, we are happy to have strengthened our offering in Tata Delight. It is indeed inspiring to see CEAT Tyres coming forward and associating with us in this journey. CEAT and Tata Motors are known to set high standards of customer satisfaction and as a team, we hope to exceed all our customer expectations.”

While Tata Motors is the largest commercial vehicle manufacturer in the country, CEAT tyres is also one among India’s leading tyre manufacturers. The company has a production capacity of 700 tonnes or approximately 95,000 tyres per day. It offers tyres in all vehicle segments like heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles Scooters and Auto-rickshaws. The tyre manufacturer has three production plants in India, which are located in Mumbai, Nasik (Maharashtra) and Halol (Gujarat).