CEAT becomes official tyre supplier for Hyundai Santro, would shod the car with Fuelsmarrt tyres
Published On 31-Dec-2019
CEAT would supply Fuelsmarrt tyres for Hyundai Santro in 155/80 R13 size. The tyres offer low rolling resistance which improves fuel efficiency of the vehicle.
After supplying tyres for Verna, CEAT has now inked a deal with Hyundai to become official tyre supplier for the recently launched Santro.
Latest to come out of Hyundai stable, the iconic Santro would come shod with CEAT Fuelsmarrt tyres. These tyres have been specially customized to offer low rolling resistance in order to increase fuel efficiency of the vehicle.
This is an extension of the partnership between CEAT and Hyundai after the former supplied SecuraDrive tyres for the latest iteration of the Verna.
Commenting on this partnership, Nitish Bajaj, Sr. Vice President - Marketing, CEAT said: “It’s a pleasure to be associated with Hyundai for the launch of new Santro, which has always been an iconic car. We are glad to deliver Fuelsmarrt tyres as per Hyundai’s expectations of low rolling resistance for better fuel efficiency while maintaining high standards of safety of the vehicle. Our aim has always been to focus on the safety of the customers and, in this case providing great mileage and greater savings for them.”
The ‘CEAT Fuelsmarrt’ tyres for the New Hyundai Santro would be available in 155/80 R13 size. These tyres have been made using a special polymer compound which reduces rolling resistance, thereby reducing the fuel consumption.
Interlocked tread blocks and wide contact patch make for confident high-speed stability while the stiff shoulder blocks provide for better handling and maneuvering, say CEAT. The company also claims to have adjusted pitch sequence Fuelsmarrt tyres in order to reduce tyre noise inside the cabin.
About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets, and has a capacity of over 95,000 tyres per day. CEAT offers the widest range of tyres to all segments and manufactures world-class radials for: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters as well as Auto-rickshaws. CEAT enjoys a major market share in the light truck & truck tyre market and its tubes and flaps are renowned for their superior quality and durability.
RPG Enterprises (www.rpggroup.com):
Mumbai head quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs 20,050 crore.
