CEAT's Road Safety Drive comes to Delhi, showcases newly-launched two-wheeler tyres
Published On 06-Jun-2016
Tyre manufacturer CEAT has initiated the road safety awareness drive in association with Yamaha FZ and Fazer owners' group of Mumbai. The Fazer riders reached Delhi on Tuesday, which was their second destination. The riders spread the awareness for road sense and safety awareness throughout their journey.
After reaching Delhi, CEAT and the riders involved in this drive conducted a Road Safety activity at the CEAT shoppe – Taneja tyres in east Delhi. In the activity, the riders educated other riders that attended about the dos and don'ts of bike riding. These kind of activities will also be conducted in various cities that this drive will cover Jaipur, Delhi and Agra.
This drive was also a way to display CEAT's newly-launched radial tyres therefore, the Yamaha FZ and Fazer riders rode their motorcycles fitted with this new radial tyre. The bikers will cover varying terrains between Mumbai, Surat and Delhi. According to CEAT, this radial tyre will provide excellent cornering grip at high speeds and also deliver low fuel consumption.
Arnab Banerjee, Executive Director (Operations) said, “Being a safety-conscious brand, we at CEAT feel that adherence to road safety norms and rules is of prime importance and this is often neglected in our country. Also, we are constantly trying to innovate with new products that enhance the driving experience and the safety of CEAT users. Our MC Radial Tyres offer to our customer a safe, enjoyable and comfortable driving experience. We are confident that our latest offering will be received well by the biking community and will provide high performance and safer biking experience to the discerning Indian riders."