Maxxis Tyres partners with Lets Ryde to encourage bike riding among women
Published On 02-Dec-2019
‘Women in Front’ initiative by Maxxis Tyres and Lets Ryde aims at promoting women empowerment by creating a women-only riders academy.
Maxxis Tyres has partnered with Lets Ryde to create an all-women’s training initiative aimed at promoting bike riding among women. The motive behind this initiative is to encourage women to take up motorcycle riding and undertake various road trips to promote women empowerment.
Lets Ryde is a Delhi based motorcycle rental and adventure tour company that organises customized biking expeditions across India. 'Women in Front' initiative was recently announced at the Riders’ Music Festival at JLN Stadium, Delhi.
Commenting on this initiative, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India said, “Women in Front is a one of its kind initiative that brings out the skill and thrill of riding. The programme aims to empower and encourage Indian women to experience the freedom of riding and challenge gender stereotypes. As a company with a strong biking DNA, we believe that superior performance and safety go hand in hand. Through this initiative, we want to equip the women with relevant training and safety practices that will help them take the front seat and pave their own journey without any fear or hesitation.”
Mr. Amit & Mr. Kuldeep, Co-founders, Lets Ryde said, “A motorcycle is a powerful symbol of freedom and individuality. We are committed to empowering Indian women to break the stereotype by being self-sufficient in riding a motorbike. For women to pursue their passion of riding motorcycles makes us hopeful that our country could finally be on its way to gender equality across different realms – this one being ruling the roads safely. While promoting the biking fraternity, we are bringing a well thought-out and planned riding program which is By the Women, For the Women in every sense.”
At the helm of this training academy would be Shahnawaz Karim, India’s only IIA ( International Instructors Academy) certified enduro riding and international adventures riding trainer. He has an extensive background in training hundreds of riders from KTM, BMW Motorrad, Triumph, Kawasaki, Royal Enfield, Bajaj and likes. Accompanying Karim would be Jaswinder Kaur, a seasoned rider with over 12 years of experience.
The basic level of training would involve a 4-day workshop where registered participants would be imparted theoretical knowledge of bike riding combined with track practice and vehicle control briefings. The participants would also learn how to change tyres, changing oil filter and basic maintenance to enable them to handle minor breakdown situations.
Once the riders conclude their basic training, they would undertake a biking expedition to Manali where they would be trained in advanced biking techniques. The final leg of the training would include a trip to Leh-Ladakh. Maxxis Tyres have announced to fully sponsor this stage for top performers from each batch.