Pirelli Launches Digital Training For Tyre Dealers

The goal is to construct a new way of working with customers, which will to some extent shape how the tyre market works in future

With the Covid-19 pandemic putting everyday life on hold, Pirelli has launched a new package of virtual training initiatives for its dealers and their salesforce. From mid-March, tyre dealers and Pirelli employees have been able to take part in new online training sessions.

The goal is to construct a new way of working with customers, which will to some extent shape how the tyre market works in future, Said Pirelli in a release.

This new initiative aimed at tyre dealers features an interactive email sent out every week with content focussed on the best commercial strategies to keep customers loyal during lockdown.  It will also add details on the characteristics of the latest Pirelli tyre range, activities to highlight Pirelli campaigns and new processes to streamline sales and service management.

For the salesforce and all other staff working in the commercial department, there are five digital marketing and client management webinars available. These makes it possible to maximise digital opportunities for client interaction even during the current restrictions, with the objective of building a new working relationship when business activities fully resume.

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Mattia Bussacchini, Pirelli’s Senior Vice President of Commercial Operations, said: “We think it's important to offer our colleagues and dealers digital tools that will be useful even in the current situation. The use of the most modern and innovative communications methods is a something in which Pirelli has always invested and shared with its commercial partners. This new initiative will allow staff working in sales, as well as tyre dealers, to discover new ways of promoting our products and doing business digitally, reinforcing the relationship with customers and offering a better service.”