Yokohama Signs Multiyear Deal with Chelsea F.C
Published On 27-Jan-2020
The new agreement will take effect from July 2020, after its current Official Shirt Partnership agreement with Chelsea FC expires as scheduled in June.
Yokohama Rubber Co., Ltd., today announced that it has signed a multiyear Official Global Tyre Partnership agreement with the Chelsea Football Club. The new agreement will take effect from July 2020, after its current Official Shirt Partnership agreement with Chelsea FC expires as scheduled in June.
The new agreement will enable Yokohama Rubber to continue using Chelsea FC in its tyre sales promotion activities as it targets sales expansion.
Yokohama Rubber entered into a five-year Official Shirt Partnership agreement with Chelsea FC in July 2015, enabling it to display its logomark on Chelsea’s official shirt and in the FC’s stadium. The tyre maker also has been privileged to have Chelsea players and managers appear in its marketing materials and at special events.
As a result, the company has been able to increase awareness of its Yokohama Tyre brand in strategically important regional markets as Europe and Asia and increase the number of consumers who have purchased its tyres or intend to do so.
The new Official Global Tyre Partnership agreement will enable Yokohama Rubber to continue its special relationship with Chelsea FC, including having Chelsea players and managers appear in marketing materials and special events.
Chelsea FC is a six times league champions and has won eight FA cup titles. Chelsea has also won two UEFA Cup Winners’ Cups, the UEFA Champions League in 2012, and captured its second UEFA Europa League in the 2018-19 season.
Source: Yokohama
