Bridgestone Showcases Virtual City At CES 2021
Published On 14-Jan-2021
Live and on-demand presentations shows how the company is using smart tyre technology, advanced data analytics and new business models to put tyres at the center of a sustainable mobility system, now and in the future
Bridgestone has showcased its World interactive virtual city at the US Consumer Electronics Show (CES), which has been held virtually this year from 11-14 January 2021. The company will allow users to explore its advanced solutions and data-driven mobility services.
Through live online showcases and on-demand feature videos, it aims to foster opportunities for collaboration with partners across the technology spectrum.
"Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions," said Paolo Ferrari, president & CEO, Bridgestone Americas, and executive vice president and executive officer, Bridgestone Corporation. "As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility."
Bridgestone World, specifically developed in response to this year's virtual CES format, allows users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how the company's connected products and data-driven services will address pain points, improve consumers' mobility experience and create greater social and customer value.
The tool's central urban environment allows users to explore Bridgestone's evolution into a high-tech company that enhances its core tire and rubber offering through smart tire and advanced mobility technologies. Bridgestone World aims to showcase how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way.
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The company is also engaging directly with CES attendees through live and on-demand presentations that explore how the company is using smart tyre technology, advanced data analytics and new business models to put tyres at the center of a sustainable mobility system, now and in the future.