Hankook Tire Extends Real Madrid Sponsorship To 2022/23

In addition to its global involvement with Real Madrid C.F., Hankook has been active as a sponsor of the UEFA Europa League since 2012.

Hankook Tire has extended its global partnership with the Spanish football club Real Madrid till 2022/23 season. The tire maker has been conducting premium brand marketing to football fans and customers around the world since the 2016-17 season by forging a marketing partnership with Real Madrid.

By extending its marketing partnership to the 2022-2023 season, Hankook Tire will be able to expose its brand on the central billboard of Santiago Bernabeu Stadium, publicizing Hankook Tire's brand philosophy, innovative products and services to fans throughout the stadium and online and offline.

"We are proud to extend our strategic partnership with one of the best football clubs in the world for another four seasons," said Sanghoon Lee, President of Hankook Tire Europe. "Over the past three and a half years, Hankook and Real Madrid C.F. have successfully grown together. Shared values and the relentless pursuit of excellence have inspired fans of both brands worldwide."

Hankook's sponsorship commitment is not limited to Real Madrid C.F.'s matches in the Primera División (the Spanish premier league), but also includes the Spanish cup competition "Copa del Rey" as well as further activation rights for international home and away matches of the 13-time UEFA Champions League winner.

In addition to its global involvement with Real Madrid C.F., Hankook has been active as a sponsor of the UEFA Europa League since 2012. On a local level, for example, the top clubs Borussia Dortmund, AS Monaco and SSC Naples are sponsored.

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