CEAT Signs Rana Daggubati As Brand Ambassador For New Puncture Safe Bike Tyres
Published On 15-Feb-2021 20:35:18
These tyres don't lose air by sealing themselves on their own even after getting punctured, said CEAT Tyres
Home grown tyre major, CEAT has roped in actor Rana Daggubati as its brand ambassador for promoting the 'Puncture Safe' range of bike tyres.
As part of an integrated marketing campaign across all five southern states, Daggubati will feature in the new commercial for these tyres to be aired across TV and digital platforms, CEAT said in a release.
Also Read: CEAT Launches Label-Rated Tyres In India
The company has launched the tyres for motorcycles in Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala, it said.
The new commercial will also be aired during the ongoing India-England Test series, it added.
“We are delighted to have Rana Daggubati on board for this campaign. The India-England test series offers an ideal opportunity for us to connect with our customers as it is one of the most widely watched events in India with a massive viewership," said Arnab Banerjee, Chief Operating Officer, CEAT.
According to CEAT Tyres, these tyres don't lose air by sealing themselves on their own even after getting punctured. The technology can seal punctures for nails up to 2.5 mm in diameter.
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“I am proud to be associated with one of the most respected brands in India. I am looking forward to an exciting journey with CEAT Tyres," said Rana Daggubati.