CEAT Tyres To Revamp Sales Network Across Country
Published On 09-Sep-2021 18:03:46
The company plans to launch an additional 50 stores in the current financial year. It is targeting 500 exclusive stores by 2023.
Homegrown tyre major, CEAT announced that it has initiated an exercise to revamp its retail sales network to enhance customer experience.
The company said that it will add 10 new design stores in metro cities and key markets and revamp CEAT shoppes nationwide in the coming months.
The company also plans to launch an additional 50 stores in the current financial year. It is targeting 500 exclusive stores by 2023, making it one of the largest tyre dealership networks in India.
The fresh and modern design of the retail outlets would encompass digital elements for an interactive and engaging experience, said CEAT Tyres.
CEAT Shoppes will also function as service centres, where all customer requirements like warranty registration, on the spot claim settlement, customer feedback mechanism (NPS) and service reminders will be taken care of.
"The newly redesigned CEAT Shoppes will act as premium touchpoints for consumers and aim to deliver a never-before experience across India. Overall, the stores aim to bring in a balance between the hard-core industrial look and sleekly finished lifestyle space.”
“Every single element in the store has been designed and fabricated to optimise customer experience. We plan to overhaul all existing CEAT Shoppes according to the new design," Ceat COO Arnab Banerjee said.
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