Bridgestone India enters two-wheeler tyre segment with its 'NEURUN' range
Published On 19-Sep-2019
Bridgestone, the world’s leading rubber and tyre company, has ventured into the two-wheeler tyre market in India with its brand ‘NEURUN’ for motorcycles and scooters.
Bridgestone India, which has been a market leader for Passenger Tyre Radials and is a strong player in Truck, Bus and Off the Road tyre segments, will offer tyres through Neurun in 5 sizes and 9 SKUs, catering to 70% of the market demand.
With Bridgestone's entry and a host of new offerings launched by Michelin, the two-wheeler tyres segment in India is expected to get more competitive.
While speaking on the occasion of the national launch, Mr. Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. said, “Bridgestone globally is one of the leading two-wheeler tyre manufacturers, a major OE tyre supplier to major motorcycle manufacturers in the world, and was a former sole tyre supplier to ‘Moto GP’, the world’s highest motorcycle racing category with ultra-high performance two-wheeler tyre.”
“The launch of two-wheeler tyre brand ‘NEURUN’ is a big leap for us towards achieving our strategic expansion plan of catering to a high volume market and a wider audience reach. Our entry into the ever growing two-wheeler market in India will facilitate us in providing a wider product range and services to our customers. We are looking forward to this exciting new phase and hope to expand with the subsequent growth in the market.”
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Neurun tyres would be offered in 5 sizes[/caption]
Because of its growing automobile market, India is a leading consumer for tyres. Two-wheeler is the most dominating segment in the Indian automobile market in terms of volume sales. The segment has experienced a compounded-annual growth rate of 8.5%. With an estimated 150 million number of two-wheelers on the road the growth potential in tyre market is huge.
Bridgestone has designed NEURUN tyres keeping in mind factors like ride comfort, dry and wet braking abilities and durability. The tyres will be available at Bridgestone’s current dealer network across India from August 2016 onwards.