Goodyear Partners Skechers For Customised Shoe Outsoles
Published On 05-Mar-2020
Products in India available with the Goodyear rubber are – Gorun Ride 8, Gorun Pure 2 & Gorun speed Trail Hyper.
Global footwear manufacturer Skechers has announced a collaboration with the Goodyear Rubber & Tire Company to develop innovative, lightweight, durable sole technology for its sneakers.
The shoes, featuring Goodyear Performance Outsoles offer durability with long-lasting wear, excellent grip on a variety of surfaces and weather conditions and enhanced stability through exceptional traction, claimed Skechers in a press release.
Goodyear-developed rubber technology that contains a special polymer including sustainable soybean oil—a renewable, bio-based material used in some of the company’s top-performing car tyres (available in the US and Canada)—like the Assurance WeatherReady, Eagle Exhilarate and Eagle Enforcer All Weather and the Assurance ComfortDrive.
“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, president of Skechers.
“Through this effort, select products will feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most—be it enhanced stability on a run, excellent grip over slippery surfaces in the workplace, or durability on the playground for long-lasting wear. We expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love.”
Christian Jurado, Goodyear’s Global Director Of Licensed Products, said: “Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes”.
Skechers styles featuring Goodyear Performance Outsoles are available at Skechers retail stores. The products in India available with the Goodyear rubber are – Gorun Ride 8, Gorun Pure 2 & Gorun speed Trail Hyper.
