Chennai-based two/three-wheeler and off-the-road tyre maker-cum-exporter TVS Tyres has become the associate sponsor of the Puneri Paltan team of Pro Kabbadi League, which begins its fourth season from June 25 this year. As a part of this activity, the jerseys of all players representing Puneri Paltan will bear the TVS Tyres’ logo on their backs and both shoulders. The training kits of the players will also sport TVS Tyres’ logo.
P Vijayaraghavan, Director of TVS Srichakra, said that his company’s continued partnership with Pro Kabaddi League is a happy moment for all involved. He also praised the Pro Kabaddi League for supporting a traditional sport like Kabaddi and presenting it with with more freshness every season. He also noted that Pro Kabaddi League has immense potential to turn Kabaddi into one of the most popular sports. As far as the association with TVS Srichakra goes, Vijayaraghavan hailed the Pro Kabaddi League as an exciting platform to reach out to the users in aftermarket segment and elevating its brand recall value across the country.
TVS Tyres notes that its association with Pro Kabaddi League is in line with the brand campaign theme ‘Totally Tikau’ that was first brought to masses’ notice by ads featuring Kapil Sharma of Comedy Nights With Kapil and The Kapil Sharma Show fame.