Maxxis Tyres, Yamaha Enters Into Retail Partnership

Co-branded Maxxis tyres to be made available across select Yamaha and Maxxis dealerships as a part of this project

After completing five years of operations in India, Maxxis Tyres have announced getting into a retail partnership with Yamaha Motor India under which its co-branded tyres will now be available for sale at Yamaha and Maxxis dealership.

Both the companies first announced their partnership in February under which tyre of specification front: 90/90-12 M6307 and rear: 110/90-10 M6220 will come fitted in 125cc, BSVI compliant scooter range of Yamaha Ray ZR and Fascino and BSVI compliant scooter range of Yamaha Ray ZR Street Rally 125FI will come with tyres specification Front: 90/90-12 M6309 and Rear: 110/90-10 M6310 will be made available at Yamaha stores for aftersales market as well.

Commenting on the development, Mr Bing-Lin Wu, Marketing Head, Maxxis India, said, “The year 2020 marks 5^th year of Maxxis operations in India. Maxxis Tyres had a great start this year as we begin our association with YAMAHA. To further provide impetus to Maxxis vision, we are advancing our retail partnerships with the biggest two-wheeler companies in India.”

“This partnership demonstrates our strength and the ability to offer high-quality products for the country’s leading two-wheeler brand and will allow us to reach out to several customers through YAMAHA’s robust network across the country. Our aim is to create a strong brand preference for Maxxis in India and showcase Maxxis range of innovative and technologically superior products to the customers.”