Apollo Tyres Launches Its Premium Tyre Brand - Vredestein In India

Published On 25-Oct-2021 17:20:24By TyreDekho Team

Vredestein brand, known for its designer and high-quality tyres will cater to high-end cars, and to the superbiking segment

Apollo Tyres Launches Its Premium Tyre Brand - Vredestein In India

Strengthening its product offering further in the Indian market, leading tyre maker, Apollo Tyres Ltd, launched the premium European brand, Vredestein in India.

The Vredestein brand of tyres will be manufactured in India, and will cater to the premium and luxury segment in passenger cars, while the two-wheeler tyres from the brand would cater to the growing superbiking segment in India.

Vredestein Tyres, known for its designer and high-quality tyres has entered India with tyres sizes of 15” to 20” in the passenger vehicle segment.

While Vredestein Ultrac Vorti tyres would cater to the premium luxury sedans like Mercedes, BMW, Audi, Land Rover and Volvo, the Vredestein Ultrac would cater to the premium hatchback and sedans like Honda City, Maruti Suzuki Ciaz and Baleno.

The two-wheeler tyres from Vredestein, Centauro NS and ST, will cater to the entire sport touring and super sports range of motorcycles like BMW, Ducati, Aprilia, Triumph, Kawasaki, Suzuki, Honda and Yamaha, said Apollo Tyres in a release.

Commenting on the launch of Vredestein brand in India, Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd said, “India has been witnessing a high growth in the premium and luxury segment of cars, and also in the superbiking segment. This has prompted us to introduce this 100+ years old brand, Vredestein for the Indian customers.”

“Vredestein is synonymous with premium styling and ultra high performance, which are the two most important factors considered by owners of luxury cars and superbikes. I am confident that, with Vredestein, a domestic international brand, we will become the dominant player in the luxury segment in India.”

The passenger vehicle range from Vredestein carries a signature touch of renowned automobile designer, Giorgetto Giugiaro, while the two-wheeler range has been designed by the famous Italian design house, Frascoli Design. The tyres being introduced in the Indian market, has been tested across major tracks in Europe and India, and has also achieved podium positions in various automotive magazine tests in Europe and the US, said the tyremaker.

Audi A1 To Come Fitted With Vredestein Tyres

Speaking at the launch, Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres Ltd said “The introduction of Vredestein brand will definitely strengthen our offerings in the passenger vehicle and two-wheeler segments in India. The import restrictions on tyres imposed by the Indian Govt recently, had made a strong business case for us to bring in Vredestein brand of tyres into India for the high-end cars and motorcycles. Our R&D Teams have customised these tyres to provide the best safety and driving experience for the Indian conditions.”

Apollo Tyres will use its existing network of business partners, especially premium tier I counters, to sell the Vredestein brand of tyres. Going forward, the company may consider setting up specialist counters for the Vredestein brand. As a new entrant into India, Vredestein has a distinct advantage of access to the trained and robust sales and service network of Apollo Tyres across the country.

Vredestein has been operating in the replacement market primarily in Europe and the US markets. Recently, the company started supplying Vredestein tyres to European OEs like Audi, VW, SEAT and Ford. Similarly in India, Apollo Tyres would be selling Vredestein brand of tyres in the replacement market initially; having said that, the company would leverage its association with global OEMs to have Vredestein ultra high performance tyres as OE fitment.

Vredestein has a rich heritage in the world of tyres. Established in the Netherlands, in 1909, company has acquired increasing international recognition over the decades as a premium tyre brand. Today, Vredestein is a distinctive tyre brand, thanks to its ongoing focus on innovation, investments in high-performance technology and stunning designs. In 2009, Vredestein was acquired by Apollo Tyres Ltd.

Collaboration with Giugiaro and Frascoli Design

In the late 90s, Vredestein teamed up with renowned Italian automotive designer, Giorgetto Giugiaro, who was nominated as the ‘Car Designer of the Century’ by global automotive media in 1999, for its passenger car tyres. This signature of an Italian Designer led to the recognition of Vredestein as designer tyres, which is still its unique selling proposition, along with superior quality. Similarly, the company teamed up with the famous Frascoli Design few years back, for its two-wheeler tyres.

Looking for new tyres? Find dealers near you

You Might Also Be Interested In

Latest Tyres

  • Car
  • Bike
  • Truck
  • ZVTV A4
    ZVTV A4
    165/80 R14 85T
    Rs3,250
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • icon5 Years
    CZAR A/T
    CZAR A/T
    255/65 R18 111H
    Rs11,390
    • iconCar Tyre
    • iconTube
    • iconDry Grip
    • iconWet Grip
    View Festival Offers
  • Apterra Cross
    Apterra Cross
    205/65 R16
    Rs6,100
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • AT 20 Grand Trek
    AT 20 Grand Trek
    265/65 R17 110S
    Rs14,699
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • FR500
    FR500
    185/65 R14 86H
    Rs3,491
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • UM 551
    UM 551
    165/80 R14 85T
    Rs3,505
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Smart UX Royal
    Smart UX Royal
    215/60 R17
    Rs8,055
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • CINTURATO P1
    CINTURATO P1
    245/40 R17 91W
    Rs14,577
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Centauro NS
    Centauro NS
    190/55 R17
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Smart Blaze RYDR BR43
    Smart Blaze RYDR BR43
    140/70-17
    Rs4,200
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Conta 725
    Conta 725
    90/90 R12
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • icon5 Years
    Gripp XL
    Gripp XL
    90/90 R19
    Rs1,750
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • icon5 Years
    M6303
    M6303
    90/90 R12 54J
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • BT SPORTMAXX
    BT SPORTMAXX
    140/70 R17
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Feelfree
    Feelfree
    120/70 R15 56H M/C
    Price Coming Soon
    • iconBike Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Conti Aqua Gripp
    Conti Aqua Gripp
    3.00-18 6PR
    Rs1,560
    • iconBike Tyre
    • iconTube
    • iconDry Grip
    • iconWet Grip
    View Festival Offers
  • Load Power NW
    Load Power NW
    10.00R20
    Price Coming Soon
    • iconTruck Tyre
    • icon
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • X INCITY XZUE3+
    X INCITY XZUE3+
    295/80 R22.5
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • ENDUTMRACE RD
    ENDUTMRACE RD
    315/70 R22.5
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • JET XTRA
    JET XTRA
    8.25-16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • STEEL MUSCLE-S3P4
    STEEL MUSCLE-S3P4
    10.00 R20
    Price Coming Soon
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Mile XL X3 R
    Mile XL X3 R
    295/95 D20
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • TG 01
    TG 01
    10 R 20
    Rs43,000
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • AGB 21
    AGB 21
    295/80 R 22.5
    Rs36,000
    • iconTruck Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers

Best Tyres

  • Car
  • Bike
  • Truck
  • SecuraDrive
    SecuraDrive
    205/60 R16
    Rs6,475
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • ZLX
    ZLX
    155/80 R13 79T
    Rs2,850
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View Festival Offers
  • Milaze
    Milaze
    185 R14
    Rs3,552
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Vectra
    Vectra
    155/70 R14 77T
    Rs2,649
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View Festival Offers
  • Fuel Smarrt
    Fuel Smarrt
    165/80 R14 85T
    Rs3,505
    • iconCar Tyre
    • iconTubeless
    • iconFuel efficient
    • iconDry Grip
    View Festival Offers
  • Taximax
    Taximax
    185/70 R14 88T
    Rs3,940
    • iconCar Tyre
    • iconTubeless
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • icon5 Years
    ZVTV
    ZVTV
    185/65 R15 88S
    Rs4,750
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View Festival Offers
  • Alnac
    Alnac
    195/70 R14 91H
    Price Coming Soon
    • iconCar Tyre
    • iconTubeless
    • iconWet Grip
    • iconDry Grip
    View Festival Offers
  • WINMILE D
    WINMILE D
    11.00 R20
    Rs15,000
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • FM Super
    FM Super
    10.00-20/16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • MUSCLEROK
    MUSCLEROK
    10.00-20
    Price Coming Soon
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • HCL Super
    HCL Super
    12.00-20/18
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Lug Plus
    Lug Plus
    10.00-20/16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Mile XL Rib Pro
    Mile XL Rib Pro
    8.25-20/16P
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • Lug XL Pro
    Lug XL Pro
    8.25-20/16
    Price Coming Soon
    • iconTruck Tyre
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
  • THE LUG-PLUS
    THE LUG-PLUS
    10.00-20
    Price Coming Soon
    • iconTruck Tyre
    • iconTube
    • iconFuel Efficient
    • iconWet Grip
    View Festival Offers
×
Which is your city ?