Falken ZIEX ZE310 Tyre Announced, Will Go On Sale First In Europe

Compared to its predecessor, the ZIEX ZE310 Ecorun, the new Falken ZIEX ZE310 range claims to be more eco-friendly with silica produced from rice husks. 

• The new Falken ZIEX ZE310 will mark its European debut by early summer with 12 sizes.
• 48 more tyre sizes will be added to the Falken ZIEX ZE310 range by Spring 2025. 
• All the 60 tyre sizes of the Falken ZIEX ZE310 range will have sizes measuring between 15 and 18 inches. 

Falken has just introduced an improved version of the ZIEX ZE310 Ecorun tyre. This time around, the tyre is just called Falken ZIEX ZE310, with the tyre maker dropping the ‘Ecorun’ suffix from its name. However, as claimed by Falken Tyres, the new ZIEX ZE310 tyre is more eco-friendly than its predecessor with better environmental credentials. 

The new tyre follows Falken’s parent company Sumimoto Rubber Industries’ long-term sustainability policy of ‘Driving Our Future Challenge 2050’ and will be produced in Turkey. 

The new Falken ZIEX ZE310 will debut in the European market by early summer, with the brand launching the tyre in 12 different sizes in the initial stage. However, Falken will add 48 more tyre sizes to the lineup of ZIEX ZE310 by Spring 2025. All these 60 distinctive tyre sizes will range between 15-inch to 18-inch tyres, with speed ratings of ‘H’, ‘V’ and ‘W’. With the specified W rating, the new Falken ZIEX ZE310 has a maximum speed rating of up to 270 kmph. 

As mentioned, the Falken ZIEX ZE310 claims to be more environmentally friendlier than the previous-generation tyre, the Falken ZIEX ZE310 Ecorun. Derived from rice husks, the new ZIEX ZE310 tyre is a result of extensive research and development by Falken for the use of silica in tyres. The compound of this tyre will have silica from rice husks, one of the most produced agricultural by-products globally every year.

Falken has described that the silica for the new ZIEX ZE310 is produced by extracting it from the ashes of burnt organic material, which results in the production of lower greenhouse gas emissions than obtaining silica from sand. 

As a result of this production process, the heat generated can also be converted into electrical energy, which can eventually be used for other processing tasks. This results in the production of less carbon dioxide, which is good for environmental purposes.