Maxxis Tyres Targeting 3 Per cent Market Share In Kerala By 2021
Published On 23-Feb-2021
It is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market by 2023
Maxxis India, today announced its plans to earn 3% market share in Kerala by 2021. Kerala is one of the fastest growing two-wheeler markets for Maxxis in India.
According to the tyre maker, to fulfil this target it will focus on adding 70 premium dealer showrooms to promote the range of high quality tyres both for the scooter and motorcycle segment.
The company will also strengthen the current channel partners and dealer network with a focus on engaging customers oriented towards performance & quality.
Commenting on the business plan, Mr. Bing-Lin Wu, Marketing Head, Maxxis India said, “Kerala is an extremely significant market for Maxxis. Owing to customer’s preference for premium tyres, we foresee great potential for our performance tyres and can cater to this niche segment with our technologically superior products.”
“Our aim is to secure 3% market share by end of 2021 by strategically adding premium distributors into our fold. Our channel partners are our brand custodians and will play a vital role in preparing our ground for the future development in the Kerala region.”
Most preferred products of Maxxis Tyres in Kerala region are: 90/100-10, 120/70-10 and 120/70-12. Currently, Maxxis has 172 registered dealers in the region.
Maxxis Tyres being a globally acclaimed brand with over 5-decade-old legacy, made inroads into the Indian manufacturing landscape since 2015. It’s ‘Made in India’ products have over the years gathered much respect from within the industry and from two-wheeler manufacturers.
Maxxis India is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market by 2023. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026, said the tyre maker in a release.
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Apart from catering to the domestic tyre market, the product portfolio from the Sanand, Ahmedabad facility will be exported to South Asia and will further expand to Africa and Middle East countries in the coming years. The company also has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyres market.